Ticketmaster cancels public sale of Taylor Swift tour, citing high demand for tickets

Ticketmaster announced in a tweet Thursday that it has canceled public sale of tickets for Taylor Swift’s “The Eras” tour.

“Due to extraordinarily high demands on the ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster wrote in the tweets.

The news comes after a very frustrating, at times excruciating, pre-sale rush among fans for tickets. Those seeking tickets were subjected to wait times of hours and a website that sometimes crashed, sending them back to the start of a virtual queue with thousands in front of them.

Swift recently added 17 dates to her 2023 US tour, which kicks off in March in Arizona and ends in August in Los Angeles. The tour will consist of 52 concerts.

Ticketmaster did not immediately respond to a request for comment. Swift’s reps also didn’t immediately respond to a request for comment.

In a full statement, Ticketmaster explained that the presale broke site records and acknowledged it hadn’t delivered the seamless ticket-buying experience it had hoped for.

“We strive to make purchasing tickets as easy as possible for fans, but this was not the case for many people who tried to purchase Eras Tour tickets,” the statement read.

Ticketmaster explained that more than 3.5 million people have pre-registered for Taylor’s Verified Fans sale, the largest in the site’s history. However, the site states that, typically, 40% of fans invited to buy tickets actually do so and buy an average of 3 tickets.

This meant that 1.5 million fans were invited to purchase tickets while the remaining 2.5 million were waitlisted.

On social media, fans expressed their dismay to learn that the public sale had been cancelled.

“I’m really jumping in front of traffic,” one person tweeted.

Other he wrote: “will it be rescheduled??? what’s going on? more info would be great lol”

“how could you sell all the presale tickets when only 15% were due to be released,” one person asked.

Some have noted exorbitant resale prices on tickets snatched up during presales, with some in the tens of thousands of dollars. Resale pricing and problems with Ticketmaster led to growing control of Ticketmaster and its parent company, Live Nation Entertainment.

Lawmakers sent a letter addressed to Michael Rapino, president and CEO of Live Nation Entertainment Inc., expressing “serious concerns about the state of competition in the ticketing industry and its detrimental impact on consumers.”

This is a developing story. Please check back for updates.

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