The Movin’On Challenge Design returns for its 23rd edition with the theme: Balancing Sustainability

A transport / mobility design competition with a difference: The Movin’On Challenge Design, inspired by Michelin, invites designers to visualize mobility solutions focused on equality, equity and sustainability. The 23rd annual theme of the challenge pushes participants to look at sustainable mobility through three different objectives: People, Profit and Planet.

This year’s theme does not focus on the society / human gap, but rather on the lack of sustainable growth and practices of existing mobility solutions. The challenge brief invites participants to “design a disruptive mobility solution that balances the three recognized pillars of sustainability: PEOPLE, PROFIT and PLANET”. Sustainability, a key driver in accelerating the transformation of mobility, is balanced on the pillars of people, profit and the planet, but many initiatives focus on one or two pillars without taking a holistic approach. Applications must present a true model of safe and efficient mobility that meets user expectations and is part of a viable economic model for moving people and respecting the environment. With this new approach, the appeal of the challenge goes far beyond traditional transportation design. It is now open to artists, designers, engineers, architects, urban planners, creatives or anyone with a strong vision to build a more equitable and sustainable future considering humanity’s need and its relationship to mobility. Participants are encouraged to:

  • Identify the specific urban or suburban area where your solution will be implemented. It shows how the solution can address the interaction between urban and suburban environments in terms of universal application.
  • Describe the main purpose of the solution. Consider land, sea, and air domains.
  • It shows how each pillar of sustainability is reflected in the design.
  • Provide a visual representation of your solution (such as digital sketches, graphics, images, renderings, animations, or videos) by showing your design process.

The challenge (for which participation is free) is open to registrations and will end on February 28, 2023. Entries will be judged by a prestigious international jury, including advanced design managers for the main mobility organizations, and the winners of the 23rd Movin’On Challenge Design will be revealed at Movin’On Summit in June 2023. The next challenge will see three winners secure the top spots and, in addition to the existing format, the top 3 winners will receive the opportunity to meet the Movin ‘team. On Challenge Design and the jurors’ representatives to review their nominations, portfolios and career plans.

Established in 2001, the Michelin Challenge Design became Movin’On Challenge Design in 2020, reflecting its integration as a featured program of the Movin’On Summit, the world’s premier gathering for sustainable mobility. Created and inspired by Michelin, the Summit brings together large companies, startups, public and academic authorities, NGOs and international organizations, as well as a community of experts and professionals to move from ambition to action. “We are encouraged by the continued growth of global participation in the Challenge Design program and this year we are particularly excited to see that attendees place emphasis on the sustainable aspects of their mobility solutions,” said Kimbrelly Kegler, president of Movin’On Challenge. Drawing.

Click here to visit the Movin’On Challenge Design website to learn more about the next challenge in 2023.
Click here to see all the winners of the 2022 challenge.


The top 3 winners of the Movin’On Challenge Design 2022

First Prize – AGORA by Damián Mora, Pau Verdú, Fabiana Pando, Víctor Fernández, María Mora

In line with the United Nations sustainability goals, AGORA is a cultural center on the move that helps energize and activate communities with cultural activities. “In a future where more and more people work from home, access to activities related to culture, leisure and entertainment must be diversified”, say the designers of AGORA. “Although the trend towards digitization promotes access to culture from homes, digital media should not replace the unique experience in the face-to-face spaces of culture and entertainment.” Embellished with LED panels on the outside to inform and attract, and a dynamic surface on the inside that looks a lot like a museum or experience center on wheels, AGORA helps bring connectivity, diversity and inclusion to areas where they are needed most. .

Second Prize – GAC FORMA, Sharon Ramalingam Radhakrishnan

“As one of the densely populated places in the world, São Paulo, Brazil, has to deal with the problem of congestion,” explains designer Sharon Ramalingam Radhakrishnan. “This developing metropolis does not have adequate public transport due to spatial social inequality.” To combat this, GAC FORMA is a unique looking subscription car that allows everyone to own a car without necessarily spending large amounts of money on it. The car bridges financial and social inequality while also solving the problem of city congestion. Also, conceived as a cultural hat tip to Brazilian history, the car’s design is inspired by a hammock, used by Brazilians as early as the 16th century to elevate and protect them from forest animals.

Third Prize – RR: ALPHA, Sheik Imthiyas Ahamed

In 2020, 65% of India’s population is estimated to live in rural areas, with nearly hundreds of millions migrating to the city due to the staggering lack of essential goods and services for needs, education and care. . RR Alpha is a vision for bridging rural and urban to meet rural requirements. Designed as a large vehicle with an integrated gyroscope and zorb-inspired cockpit, the RR Alpha offers the perfect level of stability needed to move between urban and rural configurations while comfortably tackling rough roads, mud, terrain and mountain precipices . “This solution can deliver a large number of goods on different terrains at the same time,” says designer Sheik Imthiyas Ahamed. “Many rural areas in India face flood situations in periodic RR times. Alpha being amphibious, it will help provide supplies even in flood conditions.

Click here to visit the Movin’On Challenge Design website to learn more about the next challenge in 2023.
Click here to see all the winners of the 2022 challenge.

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