space billboard Iceland wants people to come down and visit his country instead

The Iceland mission displays a space billboard

When Iceland steps in and voices its travel plans, it’s probably a signal to shut it down and listen to what the country has to say. There have been progressive updates on the space billboardsand designboom has reported flashing ads using satellites here. Iceland joins the space travel venture out, but not in a way that most are probably thinking.

Mission Iceland is the country’s space advertising campaign to remind people that they don’t need to leave the stratosphere to enjoy an out-of-this-world travel experience. Space tourism is looking at an estimated price of US$125,000 for its airfare or a total of around US$1,000,000 according to the Iceland campaign.


images courtesy of Visit Iceland (shared with designboom)

To give people an overview, that $1 million few people are willing to spend just to get off Earth can afford hot spring adventures for five years, 15,000 fresh meals, as many cars as they want to rent, whale watching for three years , 45,000 pints in pubs, 4,656,000 meters of ziplining over waterfalls and valleys, 89,000 cultural tours, 9,538 rafting tours, snowmobiling on a glacier for 50,320 hours and 2,000 booked flights, all in Iceland.

If people want to, they can even buy their own geyser (unfortunately, Mission Iceland is just kidding, but still that amount of money can get visitors more than a hundred round trips to and from geysers in Iceland).

Space billboard of the Iceland mission
the campaign encourages space tourists to consider Iceland as an alternative

Iceland is better than space

Launched from Iceland, the small space billboard has a big message: Iceland. Better than space. Iceland mission it seems to have none of the space exploration programs. It is encouraging space tourists to consider the country as an alternative.

To be fair, the Earth has many wonders to discover and Iceland holds some of them. Instead of flying through space, Iceland presents itself as a labyrinth to be explored, presenting its seven geographical areas to the public, all different from each other, to discover.

Space billboard of the Iceland mission
Iceland holds some of the wonders of the world

Sigríður Dögg GuðmundsdóttirHead of Visit Iceland, comments: ‘Our message is simple: You don’t have to leave the earth to have an out-of-this-world experience. There are otherworldly adventures to be had right here in Iceland, where you can enjoy the same lunar landscapes that NASA astronauts used as their training ground before their inaugural spacewalk.’

In the accompanying space billboard video, a man wearing an astronaut suit can be seen reading a book about how to spend 15 minutes in space (this is the typical duration offered by space tourism). He realizes that instead of spending his time reading what he can in the space, he can simply ditch the suit and put on the Mission Iceland one, walk out of the lounge area and be immersed in nature with the natural and breathtaking landscapes of the country.

Space billboard of the Iceland mission
Hallgrímskirkja in the countryside

The space billboard was launched via electronic tablet

The MissionIceland team conducted their own study of people interested in space tourism. Their findings reveal that nearly half of the US population (42%) believe Iceland offers better scenery than they ever could have imagined living in space. So, six out of ten people nationwide believe the landscape of Mars will have red rocks (64%), volcanoes (24%) and black sand (19%) – all of which can be found in Iceland.

Since these numbers, Iceland has moved forward with its campaign, publicly inviting space tourists to visit the country for a fraction of the cost they’ll spend shooting themselves out of the stratosphere and helping to reduce their carbon footprint while enjoying unlimited oxygen, fresh food and maybe even a geothermal spa or two.

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