The new Apple TV 4K announced today already has a lower starting price of $ 129, compared to the $ 179 of the previous model, but analyst Ming-Chi Kuo believes the next-generation Apple TV could still be priced. lower.


In a tweet today, Kuo said that a price under $ 100 would be the “sweet spot” for Apple TV and added that he expects the next-generation model to be “cheaper.”

Both the second-generation (2010) and third-generation (2012) models of Apple TV were priced at $ 99 at launch, and Apple eventually lowered the price of the third-generation model to $ 69, so there’s the previously for a sub- $ 100 Apple TV, which could better compete with the low-priced streaming devices sold by Google, Amazon and Roku.

Another possibility is that when the next Apple TV launches, the model announced today will remain in the lineup for around $ 99.

Meanwhile, the latest Apple TV 4K is definitely a better value than its predecessor. Even though Apple is attempting to sell customers the $ 149 model with 128GB of storage, Ethernet and Thread support, that device is still better value than the previous model with 32GB of storage for $ 179. or 64GB of storage for $ 199.

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