Asana launches new tools for prioritization and planning

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The work management platform Asana has launched a new suite of features and product integrations designed to automatically give business leaders a holistic view of progress against strategic initiatives to inform resource allocation and planning. Asana’s latest offerings aim to help organizations quickly change priorities as business needs change with new reporting goals, reduce duplicate cross-functional work and waste costs with an integrated technology stack, and scale global security with functionality corporate security.

Changing market conditions and unpredictable supply chain problems are forcing organizations to adapt quickly – only 11% of organizations believe their current business models will be economically viable until 2023, according to a 2021 survey by McKinsey.

SEE: Hiring Kit: Project Manager (TechRepublic Premium)

As business leaders start planning for the next year, they need tools to move quickly as priorities change, maximize resources to achieve ambitious business goals, and connect work across teams to increase efficiency while ensuring data security, Asana said in his statement on this news.

Asana functionality in line with company-level goals

Because distributed team structures are prevalent in many companies, it is critical that executives have easier visibility into progress over strategic initiatives and accountability for business results. Companies now have access to advanced reports and goal dashboards, based on Asana’s Work Graph.

According to Asana, these updates were designed to give executives a bird’s eye view of their organization’s goal status, which projects and portfolios are driving goal progress, impact on business results, and obstacles. Goals in Asana can be linked to tools like Salesforce to automatically update ongoing goal progress. Goal status can be communicated across teams and entire organizations via reports and dashboards to make sure everyone is moving in the same direction, the company said. Objective snapshots were created to bring out key information for leaders at a glance.

In addition to reporting, Asana is designed to help teams leverage more data to make planning easier. New native time tracking capabilities aim to help leaders better manage time by estimating how long projects and tasks will take, informing resource allocation and team workloads.

Increase in cross-functional efficiency

Most of the work is done in multiple departments, according to the company, but collaboration is challenging and resources are wasted due to disconnected tools. “With new ways to bring data from dozens of external tools into Asana, Asana becomes a centralized work hub where cross-functional teams can better monitor the work done together, avoid time-consuming redundancies, minimize costs and reduce errors, “the company said in a statement on the launch.

By expanding the ability to connect tools to Asana at each stage of a workflow, the goal is for cross-functional teams to simplify work and keep abreast of progress by automatically transforming updates within external apps into traceable activities in the system .

For example, teams can gain instant visibility into technical incidents through new Asana rules integrations with Twilio, notifying people of urgent tasks via SMS, as well as PagerDuty, automatically alerting teams by creating an incident for a timely response, according to the company. .

Additionally, a new Asana for Workplace from Meta integration is designed to allow teams to turn Workplace conversations into actionable activities, manage team projects and coordinate work without changing tools.

“The future of work is now cross-functional. There is a significant need to orchestrate collaboration across the enterprise, align around organizational goals, facilitate effective collaboration, and share project information quickly and easily, “said Wayne Kurtzman, vice president of social research and IDC collaboration. “With new software integrations from the Asana partner ecosystem, organizations are able to move initiatives forward faster together, wherever they are.”

Security partnership to add more features

With the proliferation of business tools, data security is a major concern of IT leaders. Asana’s new security features are designed to give organizations the tools to control what information goes into Asana, report vulnerabilities, and maintain compliance within highly regulated industries.

A series of collaborations are also planned. A new data loss prevention integration with industry leader Nightfall will soon allow teams to scan sensitive data within Asana, such as social security or credit card numbers, the company said in the report. Press release.

A new eDiscovery integration with legal technology innovator Hanzo aims to soon enable organizations to create defensible records from Asana projects, activities and messages to investigate and respond to urgent incidents and litigation requests. Additional mobile app administration controls ensure data security and enable biometric authentication, the company said.

To help businesses protect customer data and meet compliance standards, Asana is also rolling out additional global data centers in Australia and Japan. To help teams manage compliance, a new partnership with Theta Lake will offer a compliance review and archiving solution to confidently meet industry standards. A HIPAA compliant version of Asana is also available.

What makes Asana unique in this software space

Asana’s top competitors by market size include Atlassian, Smartsheet,, and Wrike, among others, Kurtzman told TechRepublic.

“Asana was early in the market to use a graph database, the Asana Work Graph, as they call it, to identify the relationships between work, job information and the people doing the work,” he said. “This translates into new forms of notifications and metrics that make Asana unique in this respect.”

Kurtzman added that: “More than ever, technology and collaborative behaviors allow us to merge space and place, in a workspace. Products [like Asana] they become more powerful and easier to use when the entire technology stack is integrated into the workflow. “

For more details on Asana and its competitors, read TechRepublic’s review of the 10 best project management software and tools for 2022.

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